Dyson Vacuum Cleaner

Since the US launch of Dyson vacuum cleaner in 2003, they have taken the US market by storm. In fact, Dyson has been so successful – not just in the US, but throughout the world - that Hoover, once the powerhouse of the vacuum cleaner industry, has rapidly lost market share. Is it due to superior design and functionality or is it the result of a slick marketing campaign? The real question is this: how sustainable is Dyson's success? After much hard work and thousands of prototypes, James Dyson unveiled his first vacuum cleaner - the G force – back in 1991. It was an instant smash hit and it took on the mantle of being the best selling Dyson vacuum cleaner in the UK within 2 years.
Engineering and good design definitely played a hugely important role in the success of the Dyson. The Cyclone technology is at the heart of the Dyson concept, the claim being that there are no bags or filters to clog up and so there is no gradual loss of suction, as is experienced with traditional vacuum cleaners. Usability is also key and the Dyson is brimming with ergonomic features. The latest Dyson, the DC15, is the subject of 182 patents and 3 years of R&D investment and offers "The Ball" technology. "The Ball" replaces the wheels and makes it easier to manoeuvre the vacuum cleaner around your house, around furniture and into nooks and crannies. Not just a monetary price – which is a significant factor - but the reliability of the Dyson range has been called into question. placed Dyson vacuums at the bottom of the pile in terms of reliability. Could it be that a lack in long-term reliability is offset by a truly superior product that delivers on its marketing messages?
And talking of the marketing messages, Dyson undoubtedly has a great campaign. Much of its initial success was built on the clear-chamber "bagless" concept. The Dyson really has been positioned as a trendy design statement. Because the Cyclone technology delivers maximum power without degradation over time, it will pick up more dirt. The time when customers start to think about replacing their existing Dyson will be make-or-break time in terms of the company's future. But despite some concerns over the reliability of their machines, it seems that customers like what they see in the Dyson range of vacuum cleaners and believe that the Dyson is a superior product.
Over 300 years ago Anton van Leeuwenhoek, the inventor of the microscope, discovered the existence of dust mites. Dust mites feed on the dead skin cells that we shed every day as we walk around, so dust mites basically live where we do. If our skin comes into contact with dust mite droppings, this can trigger an allergic reaction and lead to itchy red bumps on the skin. So dust mite control can be especially important if you have a newborn baby.
Research has shown that taking people with allergies out of an environment with a high incidence of mites can alleviate their symptoms. Some asthmatics can also benefit hugely from being removed from high-mite environments. So how can a Dyson vacuum cleaner help?
A Dyson can help you effectively control/reduce dust mite levels. Most conventional vacuums are "inefficient". They lose suction because the filters and bags become clogged. Dust mites can also escape from the dust bags used by traditional vacuums. Everyone has heard of Dyson's bagless vacuum technology. But apart from saving you money in the long run (which helps to offset and justify the initial cost), it enables you to dispose of the dust mites right after you've hoovered them up.
Well, maybe to a certain extent, but the Dyson design is based on sound engineering principles. So much so that Dyson successfully defended their patents when Hoover tried to copy their technology. And the British Allergy Foundation – an independent charity organization - has awarded its coveted Seal of Approval to most of the Dyson range (DC07, DC08, DC11, DC12, DC14 and DC15).
The bottom line is, if you are at all concerned about dust mite allergies, you should definitely look into buying a new Dyson vacuum cleaner.
Dyson vacuum cleaners must surely be one of the least likely fashion items of recent years. Although the inventor, James Dyson, was turned down by all of the major manufacturers he eventually managed to launch his cleaner in the UK in the early nineties. It was sold mainly on its design as well as its cleaning capability and this has been a great success. The Dyson vacuum cleaners have some advantages over the more traditional type of cleaner. For anyone that has done a lot for cleaning that entailed using a vacuum cleaner, this is a definitive plus. The Dyson vacuum cleaners unique continual cyclone cleaning action also means that no matter how full the machine gets it will not lose its cleaning or suction power. The Dyson also has very good dust filters. The Dyson vacuum cleaners are also very well designed. They actually look like a design feature rather than a cleaner and this is one of the main reasons that they sold so well. The Dyson has set a good standard for other cleaners to aspire to and they make a very good machine that works well.